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Tuesday, May 25, 2021

Wine Tasting Costs Go Through the Roof

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This week, we look at the massive hike in price of Californian tasting fees and also examine NFTs as a way to combat wine fraud. We also catch up with Glenmorangie's latest move in California, and we reveal the world's most wanted Pinot Noirs.

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Tasting Fees Skyrocket in Wine Country

The price of a tasting has almost doubled in Napa and Sonoma in the past five years.

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NFTs Join the Fight Against Wine Fraud

WTF are NFTs? You might well ask, but they could be crucial in combating counterfeit wine.

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Whisky Legend's California Wine Adventure

Scotch whisky's mad scientist sets his sights on Sonoma for a different take on Glenmorangie.

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The World's Most Wanted Pinot Noir

Pinot Noir is the jewel in the red wine crown, but things are changing.

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E&J Gallo Acquires LIQS Cocktail Shots

Volume 309 | May 25, 2021
E&J Gallo Acquires LIQS Cocktail Shots

E&J Gallo Winery has added another brand in a trending category to its portfolio with the acquisition LIQS. LIQS is an RTD brand founded in 2013 by Michael Glickman and Harley Bauer, who set out to premiumize the shot category with top-shelf spirits and real fruit juice. The founders built the brand with a focus in on-premise, including outdoor venues such as arenas and festivals.

"Consumers want to enjoy their favorite cocktails now more than ever," says Britt West, Vice President and General Manager for Gallo Spirits. "With premium ingredients and convenient formats, consumers can more easily enjoy their favorite bartender-quality shots and cocktails wherever, whenever they want with LIQS."

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