How To Get Started Selling Alcohol Online
In 2020, the beverage alcohol industry was catapulted into the future with e-commerce seeing 10 years-worth of growth in three months, according to estimates from direct-to-consumer platform Drizly. This shift provided a unique opportunity for smaller brands to level the playing field against international companies that dominate the majority of physical shelf space.
With this in mind, Park Street University has compiled the best advice from some of our previous guests. These industry experts reveal what it takes to build a digital foundation to sell your products including leveraging online sales data, understanding the modern digital consumer, and how to use social media to close sales.
“You hear a lot of people saying ‘you can’t build a brand online, you have to build it in a bar’, which I think is very old thinking,” says Elwyn Gladstone, founder of Biggar & Leith, which sold Malfy Gin to Pernod Ricard in 2019. “Your opportunity to explain the brand, and to sell your story, and to get the perfect imagery and control everything is absolutely perfect online.”
