The Best Advice for Launching an RTD

Hard Seltzer Terminology 'Confusing' Consumers

Volume 311 | May 27, 2021 The Best Pieces of Advice for Launching an RTD As consumers around the world were stuck in their homes for months on end in 2020, the ready-to-drink (RTD) cocktail category soared as consumers looked for ways to still enjoy bar-quality cocktails. And while most spirits categories have begun to slow the pace of growth compared to the peak pandemic period, RTDs have continued to outpace last year. The category was up 163% in the off-premise for the four weeks ending May 1, reports Nielsen. So whether you’re thinking about extending your existing brand to include an RTD or launching an entirely new RTD brand, check out our compilation of the best advice from our experts on Park Street University.  Further reading: Park Street INDUSTRY NEWS Hard Seltzer Terminology ‘Confusing’ Consumers Source: The Spirits Business Marc Farrell Wants to Change the Way You Think About Rum Source: Food & Wine Southwest Airlines Bringing Back Alcoholic Beverages This Summer Source: Travel + Leisure Here's How You Build Brand Integrity Source: Entrepreneur PRESS RELEASES Bacardi Adds Bahama Mama, Mojito, And Sunset Punch To Real Rum Canned Cocktails Range Source: Spirited Zine Elizabeth Banks Teams Up With Canned Wine Brand Archer Roose Source: Spirited Zine More Resources From Park Street University  Video Library Park Street Insider Podcast 2021 Event Schedule Interested in participating in Park Street University? Get in touch at psu@parkstreet.com Click Below to Join our Park Street Insider News Mailing List SUBSCRIBE NOW CONNECT WITH US ‌ ‌ ‌ ‌ ‌ Want to learn more about Park Street's services? Request a consultation Park Street's mobile app is available for download on both iOS and Android platforms.

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