Control State Spirits See Double-Digit Growth in 2020
Control states saw sales skyrocket last year after consumers responded to pandemic restrictions last year by stocking up their home bars. Dollar sales for spirits in control states grew 13.1% to $11.8 billion in 2020, according to NABCA. Overall, 9 of the 17 control states experienced double-digit growth on the year.
The growth was driven by sales of bourbon, RTD cocktails, tequila, and cognac/brandy, as well as temporary provisions such as online ordering, curbside pickup, and home delivery. As a result, some control states, including Alabama, Mississippi, and Virginia, are looking to expand or continue these provisions.
“Off-premise licensees were pumping out spirits like it was Christmas every week,” said Pat Gagliardi, executive commissioner of the Michigan Liquor Control Commission. “They really stepped up and moved a lot of product, with the help of our suppliers and distributors.”
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