How To Make Wine : Startup Spotlight: Kat Hantas, 21 Seeds

Monday, July 12, 2021

Startup Spotlight: Kat Hantas, 21 Seeds

Volume 341 | July 12, 2021

Kat Hantas, Co-Founder, 21 Seeds

In the first edition of Park Street University's Lessons in Leadership Series, Kat Hantas of 21 Seeds sits down to discuss how she, her sister Nicole Hantas-Emanuel and friend Sarika Singh, created 21 Seeds to service a previously underserved consumer in the tequila market: women.

"We believe our early success is contributed to two things: our commitment to quality of product and our commitment to #girlscalltheshots – which is our loyal 80% female customer and solving all her pain points," explains Hantas. "We like to say that we have created a product for Her, by Her and the men who support Her!"

In the interview, Hantas dives into what it takes to identify your target consumer, explaining that one helpful tactic is to write a character profile for your ideal consumer, the same way a screenwriter would if they were creating a character for a film. She also touches on many more of the keys to the success of 21 Seeds, including their compelling backstory and basic financial rule of thumb.

"Don’t spend money on things that do not move the needle. Part of figuring out what those things are is taking the time to really understand who your customer is. Don’t rely on others in your industry to know the best ways to reach your customer."

Read the full interview with Kat Hantas.