Hard Seltzer Data Shows Shifting Brand and Flavor Preferences
The rise of the hard seltzer segment has taken the beverage alcohol industry by storm the last few years, delivering 130% volume growth in 2020 despite the pandemic, according to IWSR. We took a deep dive into a new report from on-premise inventory software firm Backbar, which provides some revealing data regarding the future of the category and which brands, products, and flavors are seeing their market share grow.
“Unlike off-premise, where retailers carry a wide selection of hard seltzer brands, a majority of bars and restaurants only offer a single brand of hard seltzer,” said Josh Saunders, CEO of Backbar. “We’re seeing this starting to change as more differentiated products with interesting new flavors are finally introduced.”
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