U.S. RTD Category Surpasses Spirits in Size, Closing in on Wine

Top 10 Most Valuable Spirits Brands in 2021

Volume 317 | June 7, 2021 U.S. RTD Category Surpasses Spirits in Size, Closing in on Wine The hot Ready-to-drink (RTD) category is predicted to grow volume by 27% this year, according to the latest report from IWSR. In fact, the RTD category has already surpassed the total spirits category in size, and if it hits the projected growth rate, it is expected to surpass wine by the end of 2021. "While there are some positive growth trends within the traditional wine segment, for many owners, having brand extensions that meet these changing consumer needs is a smart marketing strategy," said Brandy Rand, COO of the Americas at IWSR. Further reading: The Drinks Business INDUSTRY NEWS Top 10 Most Valuable Spirits Brands in 2021 Source: The Spirits Business Remy Cointreau Posts Encouraging Annual Results to Continue Industry Trend Source: The Drinks Business Victoria Eady Butler Is Rewriting Whiskey History at Uncle Nearest Premium Whiskey Source: VinePair No One Is Talking About Bulk Wine, but They Should Source: VinePair AB InBev Reveals ‘Lightest Beer Bottle in the World’ Source: Beverage Daily How This Mexican Resort Uses Their Proprietary Label To Educate Guests On Tequila Source: Forbes PRESS RELEASES Jim Beam Releases Orange-Flavored Bourbon Liqueur Source: Spirited Zine  ‘Merican Mule Debuts First Variety Pack Featuring Four Different Spirits Source: Spirited Zine Gulf Coast Cocktail Bushwacker Launches in Southeast U.S. Source: Bushwacker Spirits More Resources From Park Street University  Video Library Park Street Insider Podcast 2021 Event Schedule Interested in participating in Park Street University? Get in touch at psu@parkstreet.com Click Below to Join our Park Street Insider News Mailing List SUBSCRIBE NOW CONNECT WITH US ‌ ‌ ‌ ‌ ‌ Want to learn more about Park Street's services? Request a consultation Park Street's mobile app is available for download on both iOS and Android platforms.

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