How To Make Wine : Interview: Tequila Fortaleza

Monday, July 26, 2021

Interview: Tequila Fortaleza - Billy Erickson

Volume 351 | July 26, 2021

Billy Erickson, Tequila Fortaleza

Tequila Fortaleza was one of the early leaders in the premium, independent Tequila movement and has established a strong following in the U.S. market. Sales and Marketing Manager Billy Erickson revealed to Park Street University how the authenticity behind the brand has led to their success.

With Tequila Fortaleza, Billy fulfilled a lifelong dream to bring a tequila brand to market with his family. They pride themselves on traditional methods of production and being true to their word because relationships are as important as strategy.

On pitching to retailers, Erickson says, "We’re grateful we’ve got a great history and process to sell our product on. Retailers have people pitching them every day on new products, and they can smell BS from a mile away."

Read the the interview with Billy Erickson.