Traditional Distillers Faced with Growing Number of Rapid-Aged Competitors

How Drinks Data Is Transforming the US Alcohol Industry

Volume 284 | April 20, 2021 Traditional Distillers Faced with Growing Number of Rapid-Aged Competitors A group of mainly U.S.-based spirits startups are pioneering technologies that can recreate the characteristics of whisky aged in a barrel for up to a decade. Despite the fact that some "rapid-aged products" have won prizes in blind tastings against conventionally aged spirits, the Scotch Whisky Association views the products as counterfeit and the technology has been rejected by many of the world’s largest producers.  But is there room for both in the future of whisky? Tom Lix, founder of Cleveland Whiskey, argues. "There will always be a market for traditional aged spirits that are older and unique and rare. But there is also a market for a good quality everyday product that’s affordable and that matches the quality of something that costs more to make." Further reading: Financial Times INDUSTRY NEWS How Drinks Data Is Transforming the US Alcohol Industry Source: The Drinks Business Hard-Hit American Craft Distillers Prepare for Future Growth Source: SevenFifty Daily Georgie Crawford to Join Elixir Distillers as Distillery Manager Source: The Spirits Business Drizly’s Top New Products of Q1 2021 Source: BevAlc Insights This Is The New Retail Consumer Behavior Source: Entrepreneur FEATURE VIDEO El Silencio COO Shares Formula for New Brand Creation El Silencio has long been one of the leading brands in the fast-growing mezcal segment, preferring to focus its efforts on one category. However, In 2021 the company decided to branch out into tequila with the launch of Dahlia, a premium cristalino. In this video, El Silencio COO Carlos Ochoa shares the company’s theory on building new categories and how they decided to launch their first new product in eight years. (6 minutes) Submit Your Ideas for Bar Convent Brooklyn Seminar submissions are open for the annual Park Street University Business Forum at the Bar Convent Brooklyn show scheduled to take place on August 17 & 18. We're looking for panel presentations on: Business, leadership & legal Finance, operations & partnerships Community & society (sustainability, diversity etc.) Submission deadline is Thursday, May 6. For topic inspiration, view some of the previous presentations for BCB. To learn more about the speaker guidelines, visit Bar Convent Brooklyn or reach out to us with questions at psu@parkstreet.com More Resources From Park Street University  Video Library Park Street Insider Podcast 2021 Event Schedule Interested in participating in Park Street University? Get in touch at psu@parkstreet.com Click Below to Join our Park Street Insider News Mailing List SUBSCRIBE NOW CONNECT WITH US ‌ ‌ ‌ ‌ ‌ Want to learn more about Park Street's services? Request a consultation Park Street's mobile app is available for download on both iOS and Android platforms.

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