Get In Touch With A Low Wage Teleporter



Friday, June 25, 2021

Hard Seltzer Data Shows Shifting Brand and Flavor Preferences

Volume 331 | June 25, 2021
Hard Seltzer Data Shows Shifting Brand and Flavor Preferences

The rise of the hard seltzer segment has taken the beverage alcohol industry by storm the last few years, delivering 130% volume growth in 2020 despite the pandemic, according to IWSR. We took a deep dive into a new report from on-premise inventory software firm Backbar, which provides some revealing data regarding the future of the category and which brands, products, and flavors are seeing their market share grow.

“Unlike off-premise, where retailers carry a wide selection of hard seltzer brands, a majority of bars and restaurants only offer a single brand of hard seltzer,” said Josh Saunders, CEO of Backbar. “We’re seeing this starting to change as more differentiated products with interesting new flavors are finally introduced.”

Further reading: Park Street
TRENDING THIS WEEK

Source: The Spirits Business

Source: Beverage Dynamics

Source: The Spirits Business
More Resources From Park Street University


Interested in participating in Park Street University?
Get in touch at psu@parkstreet.com
Click Below to Join our Park Street Insider News Mailing List
CONNECT WITH US
Want to learn more about Park Street's services? Request a consultation
Park Street's mobile app is available for download on both
iOS and Android platforms.

0 comments:

Post a Comment


[Get] Deals On Wine Products. RSS Feeds Page #1




How To Make Wine YouTube Videos And Home Brewing Products




YouTube Channels / Beer Magazines / Beer Podcasts / Beer Blogs With Rss Feeds !