City Hive CEO Roi Kliper Discusses The Future of E-Commerce
New York-based platform City Hive has helped retailers nationwide make online sales throughout the pandemic, as the role of e-commerce in the beverage alcohol industry saw a sharp expansion. Recently, their CEO Roi Kliper spoke with Beverage Dynamics regarding the future of e-commerce and its impact on the industry.
In the interview, Kliper discusses the growing role of automation in e-commerce, how consumer data can help online retailers create a personalized experience, and much more.
"There’s going to be a shared custody of customers" explains Kliper. "Suppliers will engage directly with customers, as will retailers. The key will be who wants to build customer relationships vs. brand awareness. That will be the major change in marketing moving forwards."
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