How To Make Wine : Interview: Coconut Cartel Co-Founder Mike Zig

Monday, July 19, 2021

Interview: Coconut Cartel Co-Founder Mike Zig

Volume 346 | July 19, 2021

Mike Zig, Co-Founder of Coconut Cartel

Coconut Cartel was founded in 2012 when siblings Mike and Dani Zig began importing fresh coconuts to serve on-premise. In the latest edition of our Startup Spotlight, Mike shares how Coconut Cartel leveraged its initial success to create one of the fastest growing rum brands in the U.S.

Zig shares how Coconut Cartel curated a brand that differentiates itself from other rums on the market by combining a Miami aesthetic, Japanese whisky style bottle, and a super premium aged rum cut to proof with fresh coconut water.

His best advice for establishing a mutually beneficial relationship with a distributor: "Look to partner with distributors that gain value from having you in their portfolio. Consider whether you fill a gap in their portfolio with your product and brand and what your goals are for that particular market.

Read the full interview with Mike Zig.