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Wednesday, April 21, 2021

SGWS Inks its First CBD Beverage Partnership with Canopy Brands

Volume 285 | April 21, 2021
SGWS Inks First CBD Beverage Partnership with Canopy Brands

Southern Glazer's Wine & Spirits is adding the first CBD-infused beverage to its portfolio through a distribution partnership with Canopy Growth, the cannabis and CBD company with a hefty investment from Constellation Brands. The partnership will start with Canopy's new CBD-infused product Qautreau, which SGWS will distribute across seven states with more to come later in the year.

"This agreement reinforces our consumer-focused approach to identifying emerging growth areas where we can add value for our customers," says David Chaplin, chief growth officer, SGWS. "There is strong consumer interest in the CBD-infused beverage category, and our distribution network is uniquely positioned to deliver the most efficient and effective route-to-market for CBD suppliers and retail customers."

Further reading: Beverage Dynamics
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