The Best Pieces of Advice for Launching an RTD
As consumers around the world were stuck in their homes for months on end in 2020, the ready-to-drink (RTD) cocktail category soared as consumers looked for ways to still enjoy bar-quality cocktails.
And while most spirits categories have begun to slow the pace of growth compared to the peak pandemic period, RTDs have continued to outpace last year. The category was up 163% in the off-premise for the four weeks ending May 1, reports Nielsen.
So whether you’re thinking about extending your existing brand to include an RTD or launching an entirely new RTD brand, check out our compilation of the best advice from our experts on Park Street University.
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