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Monday, June 7, 2021

U.S. RTD Category Surpasses Spirits in Size, Closing in on Wine

Volume 317 | June 7, 2021
U.S. RTD Category Surpasses Spirits in Size, Closing in on Wine

The hot Ready-to-drink (RTD) category is predicted to grow volume by 27% this year, according to the latest report from IWSR. In fact, the RTD category has already surpassed the total spirits category in size, and if it hits the projected growth rate, it is expected to surpass wine by the end of 2021.

"While there are some positive growth trends within the traditional wine segment, for many owners, having brand extensions that meet these changing consumer needs is a smart marketing strategy," said Brandy Rand, COO of the Americas at IWSR.

Further reading: The Drinks Business
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