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Friday, July 2, 2021

New Channel for Selling Bourbon May Assist Young Distilleries

Volume 336 | July 2, 2021
New Channel for Selling Bourbon May Assist Young Distilleries

CaskX, an investment firm that specializes in alternative investments, has begun purchasing un-aged barrels of bourbon and selling them to investors. This new sales model could provide a lifeline to young distilleries, which often have to wait years for their bourbon to age before making sales.

CaskX has already purchased about 1,000 barrels of un-aged bourbon and is looking to add 5,000 to 10,000 more within the next year. The company expects that a barrel will double in value every four years, according to CEO Jeremy Kasler.

"It’s nice to have repeat customers," said Stephen Thompson, founder of Kentucky Artisan Distillery. "I think it’s a good opportunity for some of the smaller distilleries."

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