Interview: Jackie Summers, Founder of Sorel Liqueur

5 Insights from Drizly's July 2021 Sales

Volume 361 | August 9, 2021 Jackie Summers, Founder of Sorel Liqueur In 2012, Jackie Summers started the first-known Black-owned distillery in the U.S. and created the instantly popular Sorel Liqueur. Now Summers is taking some time to sit down with Park Street University to discuss some of the lessons he's learned along the way and how he's managed his relationships within the business. In the latest edition of our Startup Spotlight, Summers discusses the story behind his brand and the unique liquid that he was able to distill. Ultimately, he reveals that the secret to his success has been his determination to put the needs of his business partners first. Summers maintains that the key to making sure your brand builds a profit is first to make sure that your distributors, retailers, bars and restaurants are profiting from your product. The rest will follow. "You are officially in the relationship business," advises Summers on dealing with your distributors. "If you can’t create and sustain meaningful relationships, no one will care about your brand. Like any relationship, brands and distributors have to have mutually vested interests. You should have clearly expressed expectations and plans to achieve your mutual goals." Read the full interview with Jackie Summers. INDUSTRY NEWS 5 Insights from Drizly’s July 2021 Sales Source: BevAlc Insights Molson Coors Is Quadrupling Down on Hard Seltzer, RTDs Source: Vinepair  9 Alcohol Trends in 2021-22 Source: Beverage Dynamics Report: Online Wine Orders Grew by 27% Last Year During Pandemic Source: The Press Democrat American Gen Z are Thoughtful Boozers, Survey Says Source: The Drinks Business PRESS RELEASES El Mayor Tequila Debuts Limited-Edition Extra Añejo Sherry Cask Aged Source: PR Newswire Oxford Rye Whisky Batch #3 Hits Shelves Source: Spirited Zine MEET THE BAR CONVENT BROOKLYN SPEAKERS Park Street Companies is pleased to announce its return to Bar Convent Brooklyn to host Park Street University: Seminars for Drinks Entrepreneurs. This panel will cover the tools and strategies that craft distillers are using to build a stronger future for their brands, including digital marketing driven by actual transaction data and shopper sentiment, as well as local retailer partnerships and stronger DTC shipping laws. Creating a Future-Proof Market for Craft Spirits Tuesday, August 17 at 4:00pm Katelyn Edelson, Marketing and Content Director, 3x3 Maggie Quinn, Director of Public Relations, DISCUS Brian Facquet, Head Distiller/Founder of Do Good Spirits Danny Polise, Founder + COO of Penelope Bourbon View All Speakers More Resources From Park Street University  Video Library Park Street Insider Podcast 2021 Event Schedule Interested in participating in Park Street University? Get in touch at psu@parkstreet.com Click Below to Join our Park Street Insider News Mailing List SUBSCRIBE NOW CONNECT WITH US ‌ ‌ ‌ ‌ ‌ Want to learn more about Park Street's services? Request a consultation Park Street's mobile app is available for download on both iOS and Android platforms.

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