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Friday, August 13, 2021

Jim Beam Launching DTC Subscription Service

Volume 365 | August 13, 2021
Jim Beam Launching DTC Subscription Service

Beam Suntory is making a bet on direct-to-consumer (DTC) subscription services. Its subsidiary Jim Beam is launching Barreled & Boxed, a direct-to-consumer (DTC) subscription service that will deliver two premium whiskeys every quarter. This is the second subscription service from Beam Suntory with fellow Beam-Suntory brand Maker’s Mark announcing Whisky Drop in December of 2020.

Barreled & Boxed will launch on August 25 and only consumers in Kentucky and Washington D.C. will be eligible to sign up based on existing DTC laws. The service will feature everything from rare finds to limited releases, with the initial shipment featuring Beam’s Little Book Whiskey Series, including the recently launched Little Book Chapter 5 and a rebottling of the 2017 release, Little Book Chapter 1. The first box will be priced at $270 plus tax.  

Further reading: The Whiskey Wash
MEET THE BAR CONVENT BROOKLYN SPEAKERS

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This panel of industry professionals with experience at both the multinational level and independent level will share insight on how to compete with multinationals on an independent brand budget.

Being Small, Acting Big
Wednesday, August 18 at 4:00pm

Marc Levit, Founder, Forecast Easy
Umberto Luchini, Founder & Proprietor, Wolf Spirit Distillery
Donna Hartman, Esq., General Counsel, The Connacht Whiskey Company Ltd.
José Chao, President & CEO, COPPA Cocktails

More Resources From Park Street University


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