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Friday, August 6, 2021

Major Players Target Premium Spirits As Growth Continues

Volume 360 | August 6, 2021
Major Players Targeting Premium Spirits As Growth Continues

Major players in the beverage alcohol industry are making deals to boost their premium offerings as higher-priced drinks are expected to continue growing faster than moderate-priced drinks over the next five years. Sales of 750 ml bottles priced at +$200 are expected to see annual growth of 9.3% until 2025, according to IWSR.

Pernod Ricard has made a number of premium acquisitions over the past two years, including an investment in Japan’s Kyoto Distillery and a buyout of Monkey 47 gin, while Beam Suntory has committed to making half of its revenue from premium drinks by 2030. Campari also launched a dedicated division this past June focused on luxury spirits in the United States.

"We continue to look at the super-premium-and-up part of tequila as an area of opportunity ... for M&A," said Campari Group’s Chief Executive Bob Kunze-Concewitz. 

Further reading: Reuters
TRENDING THIS WEEK

Source: Park Street

Source: The Spirits Business

Source: National Retail Federation

Source: The Spirits Business
MEET THE BAR CONVENT BROOKLYN SPEAKERS

Park Street Companies is pleased to announce its return to Bar Convent Brooklyn to host Park Street University: Seminars for Drinks Entrepreneurs.

This panel will provide guidance on developing creative ways to talk about your concept and goals so you can engage prospective investors and put money on the table.

From Concept to Capital 
Tuesday, August 17 at 2:30pm

Renata Bergman, Head of Strategy and Platform, ZX Ventures
Stephen Rannekleiv, Global Sector Strategist – Beverages, Rabobank
Jennifer Evans, Vice President, Constellation Ventures

More Resources From Park Street University


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