How Wholesalers Are Responding to New Route to Market Options

Weekly US on-Trade Sales up 203%

Volume 289 | April 27, 2021 How Wholesalers Are Responding to New Route to Market Options 2020 kicked off one of the most significant periods of modernization for the beverage alcohol industry as states relaxes laws on direct-to-consumer sales in the face of the pandemic. "Distribution has always been evolving, but this is the biggest change I’ve seen in my 40 years in the business," says Lloyd Sobel, EVP and chief commercial officer for Breakthru Beverage. As a result of the shift in channels, wholesalers have found new ways to offer value including: reorganizing to create craft divisions, forging new partnerships, and investing in their own e-commerce capabilities and content, among other solutions. Further reading: SevenFifty Daily INDUSTRY NEWS As Pandemic Eases, Digital Sales Prove Sticky Source: Restaurant Business Weekly US on-Trade Sales up 203% Source: The Spirits Business Becle sales enjoy RTD boost Source: The Spirits Business Jamie Foxx Bought a Bourbon Brand. Here’s Why. Source: Inside Hook PRESS RELEASES Anheuser Busch Launches Blue Point Spirits Source: Beverage Dynamics Cutwater Launches Mezcal Along With Sustainability Initiative Source: Spirited Zine More Resources From Park Street University  Video Library Park Street Insider Podcast 2021 Event Schedule Interested in participating in Park Street University? Get in touch at psu@parkstreet.com Click Below to Join our Park Street Insider News Mailing List SUBSCRIBE NOW CONNECT WITH US ‌ ‌ ‌ ‌ ‌ Want to learn more about Park Street's services? Request a consultation Park Street's mobile app is available for download on both iOS and Android platforms.

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