E&J Gallo Acquires LIQS Cocktail Shots

Online Alcohol Sales Soar 33% In 2020

Volume 309 | May 25, 2021 E&J Gallo Acquires LIQS Cocktail Shots E&J Gallo Winery has added another brand in a trending category to its portfolio with the acquisition LIQS. LIQS is an RTD brand founded in 2013 by Michael Glickman and Harley Bauer, who set out to premiumize the shot category with top-shelf spirits and real fruit juice. The founders built the brand with a focus in on-premise, including outdoor venues such as arenas and festivals. "Consumers want to enjoy their favorite cocktails now more than ever," says Britt West, Vice President and General Manager for Gallo Spirits. "With premium ingredients and convenient formats, consumers can more easily enjoy their favorite bartender-quality shots and cocktails wherever, whenever they want with LIQS." Further reading: Park Street University INDUSTRY NEWS Diageo, Dia Simms Partner on Pronghorn to Drive Diversity in Drinks Source: The Spirits Business With Bourbon as Its Blueprint, Can Tequila Become America’s Most Valuable Spirit? Source: VinePair Online Alcohol Sales Soar 33% In 2020 Source: The Spirits Business US Wineries Continuing Online Push as Pandemic Eases Source: The Drinks Business How Involved Is Bob Dylan With His Whiskey Brand? Source: Inside Hook FEATURE VIDEO The Basics of a Term Sheet So you're thinking about making a deal for your brand and it's time to create a term sheet? In this video, Dhruv Luthra, the founder at Back Bar Spirits, explains everything you need to know about this type of document. PRESS RELEASES Bosscal Mezcal from Durango joins Wolf Spirit Portfolio Source: Wolf Spirit Agua Mágica Debuts Inaugural Ensamble Mezcal Source: Spirited Zine Two Moons Distillery Launches New Calamansi Gin Source: Spirited Zine More Resources From Park Street University  Video Library Park Street Insider Podcast 2021 Event Schedule Interested in participating in Park Street University? Get in touch at psu@parkstreet.com Click Below to Join our Park Street Insider News Mailing List SUBSCRIBE NOW CONNECT WITH US ‌ ‌ ‌ ‌ ‌ Want to learn more about Park Street's services? Request a consultation Park Street's mobile app is available for download on both iOS and Android platforms.

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