What We Know So Far About Gen Z Drinking Preferences
The eldest members of Generation Z have reached legal drinking age, but what do we know about their drinking habits so far? As "digital natives" who grew up on the internet, they've proved to have more information at their fingertips and an appetite for adventure. They are likely to continue drink premiumization trends, but health-conscious choices plays an important role in this cohort's buying habits.
"This new generation of drinkers is very interested in the experience of mixology. Due to the rise in social media and consumers being able to see the most sophisticated of creations straight from their phones, the visual appeal of cocktails — including the use of cutting-edge techniques, niche glassware, and unusual ingredients — is increasingly important to the younger generation," says Devin Kennedy, director of bars at Rosewood Miramar Beach. "This is a contrast to the preferences of older generations who tend to stick to the tried-and-true classics regardless of flair."
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