Champagne Makes 180 Degree Turn in Performance
The Comité Champagne has declared champagne is back to growth after an 18% decline in 2020. For the months of April and May champagne shipments increased by 200% and 150%. If the current level of growth is maintained, champagne may return to its pre-Covid global market size of almost 300 million bottles in annual shipments by the end of the year.
“It is a 180 degree turn relative to what we had one year ago at the same time, when we were stuck and there were dark days ahead,” said Francois Van Aal, chairman of Lanson. “But now the market is reopening and it might come back stronger and bigger.”
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