Get In Touch With A Low Wage Teleporter



Tuesday, June 8, 2021

Rum Category Saw Significant Boost in 2020

Volume 318 | June 8, 2021
Rum Category Saw Significant Boost in 2020

After years of declining sales, the rum category grew 4% to 23.3 million cases in 2020. As at-home consumption increased last year, retailers across the country reported increases in rum sales, with growth led by super-premium brands like Plantation (+41.2%), Kirk & Sweeney (+37%), and Diplomático (+54%).

In addition to premiumization, rum RTDs were another driver behind the category's increase. Both Bacardi and Malibu, two of the leading rum brands, launched RTD extensions to capitalize on the trend.

“We’ve seen a huge spike in off-premise sales that has mitigated some of the decline of the on-premise, and the outcome has been that we’re on track to deliver a phenomenal year on the Bacardi brand—one of the best that we’ve had in a while,” said Bacardi global senior vice president Ned Duggan.

Further reading: Market Watch
More Resources From Park Street University


Interested in participating in Park Street University?
Get in touch at psu@parkstreet.com
Click Below to Join our Park Street Insider News Mailing List
CONNECT WITH US
Want to learn more about Park Street's services? Request a consultation
Park Street's mobile app is available for download on both
iOS and Android platforms.

0 comments:

Post a Comment


[Get] Deals On Wine Products. RSS Feeds Page #1




How To Make Wine YouTube Videos And Home Brewing Products




YouTube Channels / Beer Magazines / Beer Podcasts / Beer Blogs With Rss Feeds !