California Winery Sales Increase to $40 Billion in 2020
California wineries saw sales volumes increase 2% to 279.2 million cases with an estimated retail value of $40 billion in 2020, according to a statement from Wine Institute. In the U.S. alone, California shipped 240.3 million cases and accounted for 55% of the total domestic wine market.
Overall, the U.S. remains the world’s largest wine market, with wine shipments from California, other states and foreign producers reaching 435.1 million cases in 2020. The top performing varieties for the year included Sauvignon Blanc (+26.3%), rosé (+23.9%), and Pinot Noir (+18.5%).
“As consumers shifted nearly all their drinking occasions to at-home consumption, alcohol’s growth in off-premise channels included wine value increasing by 18% and volume increasing by 12.5%,” added Danelle Kosmal, vice president, Nielsen’s Beverage Alcohol Practice Area. “Sparkling wine also outperformed table wine by a 9% margin, growing 25% and 16% respectively.”
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