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Tuesday, August 3, 2021

Alcohol-Infused Ice Cream Makes for Trendy Summer Treat

Volume 357 | August 3, 2021
Alcohol-Infused Ice Cream Makes for Trendy Summer Treat

A growing number of startups across the country are infusing alcohol into ice cream and other frozen treats, making for a delicious new summer trend. The total revenue for alcohol-infused ice cream exceeded $335 million in 2019 and is expected to grow to more than $450 million by 2025, according to Bloomberg.

As infused-ice cream startups like Tipsy Scoop in New York and Clementine's Naughty & Nice Creamery in Missouri see increased popularity, we've also seen ice cream companies partner with alcohol brands. Oregon-based Salt & Straw partnered with several local breweries to create several flavored ice cream pints called the Cold Ones Pack.

Further reading: Axios
PARK STREET UNIVERSITY FEATURE VIDEO
Lobos 1707 CEO Dia Simms on What it Takes to Build a Successful Celebrity Partnership

As Arnold Schwarzenegger speaks out on the current goals for Lobos 1707, we've decided to share this video from his partner in the venture and Lobos 1707 CEO Dia Simms on how to develop a winning celebrity partnership.
PRESS RELEASES

Source: Beverage Dynamics

Source: Spirited Zine
UPCOMING TRADESHOWS
United States Trade Tasting Conference
The United States Trade Tasting (USATT) Conference is an annual educational conference specializing in the adult beverage industry. The conference hosts TEDx-Style talks where speakers offer insights into what strategies and standards the industry’s top thinkers use to shape the marketplace. 

DATES: August 9 – 10, 2021

LOCATION: Metropolitan Pavilion, New York, NY

WEBSITE: http://usatradetasting.com/
Bar Convent Brooklyn
The Bar Convent started as a small industry meeting in Berlin and quickly became one of the most important international bar and beverage trade shows, expanding to Brooklyn, NY in July 2018. Bar Convent Brooklyn serves as a channel between premium brands and influencers in the bar and beverage industries across the globe. 

DATES: August 17 – 18, 2021

LOCATION: Brooklyn Expo Center, Brooklyn, NY

WEBSITE: http://www.barconventbrooklyn.com/
American Distilling Institute Conference
With a large following and located in a new city each year, the American Distilling Institute’s (ADI) Annual Conference is one of the best shows for the distilling community.

DATES: August 23 – 25, 2021

LOCATION: Louisville, KY

WEBSITE: http://distilling.com/
ECRM On & Off Premise Programs
Efficient Collaborative Retail Marketing’s (ECRM) Global Wine, Beer & Spirits EPPS allows producers, importers, distributors and exporters to communicate during pre-scheduled, one-on-one appointments. Buyers represent national accounts from all over the world in both off and on-premise channels.

DATES: August 23 – 26, 2021

LOCATION: Virtual

San Diego Spirits Festival
San Diego Spirits Festival is a destination event that targets industry insiders, consumer cocktail and culinary lovers alike, it’s a nationally acclaimed celebration of cocktail culture and it is the premiere West coast spirits festival held on the San Diego bay. 

DATES: Blind Tasting: August 28, 2021
Main Event: September 11 – 12, 2021

LOCATION: San Diego, CA

WEBSITE: https://www.sandiegospiritsfestival.com/
Imbibe Live
Imbibe Live is an innovative and interactive annual exhibition for anyone who sources, buys, or serves drinks in the licensed on-trade. From sommeliers to buyers and from managers to bartenders, this event will see the industry’s finest come together.

DATES: September 13 – 14, 2021

LOCATION: Olympia, London

WEBSITE: https://live.imbibe.com/
Tales of the Cocktail
Tales of the Cocktail was founded in 2002 and has grown into the world’s premier cocktail festival. It is a week-long event filled with seminars, tastings, 
competitions, and networking events.

DATES: September 20 – 23, 2021

LOCATION: Virtual

WEBSITE: https://talesofthecocktail.org
VIBE Conference
The Very Important Beverage Executives Conference provides an educational program for on-premise beverage decision makers. The conference offers several opportunities to make connections and expedite business decisions. 

DATES: September 27 – 29, 2021

LOCATION: Omni La Costa Resort & Spa, Carlsbad, CA

WEBSITE: https://www.vibeconference.com
The IMPACT Marketing Seminar
The IMPACT Annual Marketing Seminar is the pre-eminent conference for the global spirits, wine, and beer business. It is a one-day seminar for executives in the beverage alcohol industry with presentations by CEOs and presidents of major companies focusing on issues vital to the alcohol industry today as well as its future growth.

DATE: September 29, 2021

LOCATION: The Pierre Hotel, New York City, NY

WEBSITE: http://www.impactseminar.com/
UPCOMING COMPETITIONS
New York World Wine & Spirits Competition
The New York World Wine & Spirits Competition is one of the largest wine and spirits competitions in the world. It is the only competition associated with the “Triple Crown of Competitions” (e.g., San Francisco International Wine Competition, San Francisco World Spirits Competition).

DATES: August 30 – September 3, 2021

LOCATION: New York, NY

WEBSITE: https://www.nywscomp.com/
Millennial Wine Beer Spirits Competition
The Millennial Wine, Beer & Spirits Competition raises product awareness by appealing to the consumer group with the largest purchasing power, the Millennial generation. The competition targets what Millennials want to taste and eventually purchase. 

DATES: Spirits: September 1, 2021
Wine: October 6, 2021

LOCATION: Agoura, CA

WEBSITE: https://millennialcompetition.com
The Proof Awards
The PR%F Awards consists of judges from across the United States who have the power to purchase your brand. The judges want to experience new emerging brands, varieties, and beverages that may have a unique twist.
 
DATES: September 28 - 29, 2021
 
LOCATION: Las Vegas, NV
 
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