Constellation Brands Invests in La Fête du Ros
Constellation Brands has taken a minority stake in fast-rising rosé brand, La Fête du Ros. La Fête du Ros was founded in 2019 by Donae Burston and produced in conjunction with winemakers from Domaine Bertaud Belieu in Saint Tropez. The brand donates a portion of its proceeds to organizations advancing racial justice and programs that send disadvantaged and underrepresented youth on unique travel experiences.
Fête du Ros is the first brand to receive funding as a part of Constellation's commitment to invest $100 million in Black, Latinx, and minority-owned businesses by 2030. "Minority-owned businesses are under-represented in our industry and there is a real need to make it more equitable for those businesses to receive access to capital," says Bill Newlands, Constellation’s president and chief executive officer.
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