How To Make Wine : Heineken & Distell Enter Transaction Talks

Tuesday, May 18, 2021

Heineken & Distell Enter Transaction Talks

Volume 304 | May 18, 2021

Heineken in Talks to Acquire Majority Stake in Distell

Global beer giant Heineken is in talks to purchase a majority stake in South African drinks company, Distell. Both parties have confirmed they are in talks, but Heineken's big picture plan has yet to come into focus.

Distell owns brands such as Amarula liqueur, and Scotch whiskies Bunnahabhain, Deanston and Tobermory with the vast majority of its business done in Africa. Though, In the US, Distell has a joint venture with Terlato Wine Group to operate its wine and spirits brands.

Further reading: The Spirits Business & Just-Drinks

INDUSTRY NEWS

House Lawmakers Unveil Bill to End Ban on Alcohol Shipments Through USPS

Source: The Hill

In Focus: Is the Era of Major Drinks Mergers Over?

Source: The Drinks Business

The Unconventional New World of Botanical Spirits

Source: SevenFifty Daily

Great Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd

Source: Entrepreneur

PRESS RELEASES

Black Bourbon Society Partners with Spirits Network and Maker's Mark to Launch Original Program Barrel Select and New Custom Bourbon

Source: PRNewswire

Avaline Sparkling Rosé Is The Latest Wine From Cameron Diaz And Katherine Power

Source: Spirited Zine

Amass Launches Three Botanical Hard Seltzers

Source: Spirited Zine

UPCOMING TRADE EVENTS

WSWA 2021 Brand Battle Tournament

The WSWA Brand Battle Tournament will showcase rising brands with unique stories, packaging, and flavor profiles in a digital environment for all industry members to view. Panels of wholesaler judges will provide insight and feedback on the brands competing in the tournament.

Entry fees: $500 for Associate Members; $650 for Non-Members per category entered.