Is it Worth it to Have a Trademarked Cocktail?
You're way more apt to find a trademarked alcohol brand than a cocktail, but cocktail trademarks do exist. Drinks like a Sazerac, Painkiller and a Dark 'n' Stormy are well-known cocktails that must be made with the designated spirits brands in the recipe to earn the right to the name.
While there is some "marketing genius" to trademarking a cocktail with your brand, is it worth it to enforce it? "People don’t realize the responsibility of having a trademarked drink," says Gary L. Rogalski, president/CEO of Pusser’s Rum, which owns the Painkiller trademark.
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Source: Wine Industry Network
Source: The Drinks Business
Source: Complex
Source: Beverage Industry
Source: Entrepreneur | | PRESS RELEASES
Source: The Bourbon Review
Source: Spirited Zine
Source: Spirited Zine | | | | NEW YORK INTERNATIONAL WINE COMPETITION | OVERVIEW: The New York International Wine Competition was founded in 2011 as a response to the success of the New York International Spirits Competition from the previous year. With skilled industry professionals as judges, the competition offers brands quality exposure and recognition as its core value proposition. DATE: May 16, 2021 LOCATION: 3 West Club, New York, NY WEBSITE: https://www.nyiwinecompetition.com/ | | | | FINGER LAKES INTERNATIONAL WINE & SPIRITS COMPETITION | OVERVIEW: The Finger Lakes International Wine & Spirits Competition has maintained the highest international judging standards since 2000. It is a competition that prides itself on its charitable donations. DATES: June 15 – 18, 2021 LOCATION: Rochester, NY WEBSITE: https://fliwc-cgd.com/ | | | | INTERNATIONAL CANNED WINE COMPETITION | OVERVIEW: The International Canned Wine Competition consists of a panel of judges, including selected consumers, wholesale wine buyers, and other wine professionals. All beverages are automatically entered into the package design competition with awards for traditional design, cutting edge design, and market segment targeting. DATES: July 20 – 22, 2021 LOCATION: Mendocino County Fairgrounds, Boonville, California WEBSITE: cannedwinecompetition.com/ | | | | NATIONAL ALCOHOL BEVERAGE CONTROL ASSOCIATION | OVERVIEW: The National Alcohol Beverage Control Association’s (NABCA) mission is to protect public health and promote fairness in all business practices in the alcohol industry. Their annual conference brings together industry professionals from around the world. DATES: May 17 – 19, 2021 LOCATION: Virtual WEBSITE: https://www.nabca.org/ | | | | OVERVIEW: The Beverage Forum is where brand owners can find beverage experts and innovative suppliers to help their companies and brands excel. Through a series of dynamic keynotes, interactive panel discussions, and intimate networking, attendees gain fresh ideas, trusted insight, and proactive solutions to move their business forward. DATES: May 11 – 12, 2021 LOCATION: Swisshotel, Chicago, IL WEBSITE: http://www.beverageforum.com/ | | | | SOUTH BEACH WINE & FOOD FESTIVAL | OVERVIEW: The Food Network & Cooking Channel South Beach Wine & Food Festival is a national, star-studded, five-day destination event showcasing the talents of the world’s most renowned wine and spirits producers, chefs, and culinary personalities. DATES: May 20 – 23, 2021 LOCATION: Miami Beach, FL WEBSITE: http://sobewff.org/ | | | | ALCOHOL BEVERAGE IMPORTERS & DISTRIBUTORS CONFERENCE | OVERVIEW: The Alcohol Beverage Importers & Distributors Conference (ABID) is designed to help grow the small and medium wine, beer, and liquor distributors and importers in the U.S. The ABID Conference offers American importers and distributors educational and networking opportunities. DATES: May 26 – 27, 2021 LOCATION: Metropolitan Pavilion, New York, NY WEBSITE: https://abidconference.com/ | | | | BEVERAGE ALCOHOL RETAILERS CONFERENCE | OVERVIEW: The Beverage Alcohol Retail Conference is the only national off-premise beverage retailer event that provides an opportunity for high-level conversations with peers. The conference provides networking opportunities along with best practices to help improve business. DATES: June 7 – 9, 2021 LOCATION: Austin, TX WEBSITE: https://bevretailersconference.com/ | | | | OVERVIEW: The Lo & No Beverage Summit brings unlimited networking opportunities and discussions with multinational alcohol and soft drinks brands who are venturing into the Lo & No, innovative start-ups, active investors looking to invest, buyers, e-commerce providers, logistics and service providers across Europe. DATES: June 22 – 24, 2021 LOCATION: Virtual WEBSITE: https://lonobeveragesummitusa.com/events/lo-and-no-beverage-summit-2021-usa | | | | OVERVIEW: The Nightclub & Bar Show is where industry members will discover the best bar and nightclub management techniques. This show is the nation’s largest and most comprehensive educational program for nightclubs and bars bringing together thousands of hospitality professionals. DATES: June 28 – 30, 2021 LOCATION: Las Vegas Convention Center, Las Vegas, NV WEBSITE: http://www.ncbshow.com/ | | More Resources From Park Street University
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